About Us

1000+ EMPLOYEES

1000+ EMPLOYEES

25,000+ PRODUCTS

20 DEPARTMENT STORES

03 HYPERMARKETS

Our strategy is centered around five pillars:

exhaustive range, incredible savings, easy experience, personalized connections and winning teams

Better value everyday

For over a decade, we have made strong progress at City Flower,every single year.

We have focused on our customer’s priorities and have remained competitive while maintaining a more secured balance sheet. We have built trust by listening to the feedback from our customers, employees, supplier partners and other stake holders.

We have built a great business and now we are focusing on expanding our reach.

There is much more we want to achieve and so we are listening, innovating and evolving more than ever - to become even more competitive for our customers and an even better partner for our suppliers.

We are asking ourselves how we can provide more value to our customers, everytime they shop at City Flower. The answers to this are providing us with a strong purpose with which we can build a stronger momentum for the journey ahead.

VISION

To be loved as the most affordable retailer of quality products and services, focused on making the customer smile

VALUES

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

BUILD ABUNDANCE

We go to extraordinary lengths to satisfy, delight and nourish our customers

BE ACCESSIBLE

We go to extraordinary lengths to satisfy, delight and nourish our customers

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

PAY IT FORWARD

We go to extraordinary lengths to satisfy, delight and nourish our customers

MISSION

Provide the broadest selection of products, the most competitive prices and the highest level of service by building a workforce committed to operational excellence and encouraging supplier partners to uphold the highest standards in quality control and cost containment