Vision

To be loved as the most affordable retailer of quality products and services, focused on making the customer smile

Mission

Provide the broadest selection of products, the most competitive prices and the highest level of service by building a workforce committed to operational excellence and encouraging supplier partners to uphold the highest standards in quality control and cost containment.

Purpose

To help ordinary people who buy quality products save money and lead a better life.

Better value everyday

For over a decade, we have made strong progress at City Flower,every single year.

We have focused on our customer’s priorities and have remained competitive while maintaining a more secured balance sheet. We have built trust by listening to the feedback from our customers, employees, supplier partners and other stake holders.